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Build vertical/micro sites

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The Daylife Team often works with publishers to build new verticals within existing sites, or add more pages to existing sections that are being managed by a small professional editorial staff. That's a big part of the value that Daylife brings: we let publishers create automatic inventory that they can use to drive ads, to enrich readers' experiences, and to supercharge the shrinking newsroom.

There are several more examples of the output of such efforts here Cookbook.: USA Today used the Daylife APIs to enhance their flights and cruise blogs with more and more topic pages about the cruise and airline industry. The team at Turner built four tightly focused sites using the API for NBA, PGA, NASCAR and MLB.

The Sacramento Bee has recently launched a celebrity section on their site using the Daylife API. The section provides a celebrity landing page with news stories, photos and related topics of the day. Readers can then follow links to topic pages for celebrities in news and find the most recent stories, photos, related topics, as well as quotes said by the featured celebrity and background information from wikipedia.

After the jump, some tips on generating a landing page for a Daylife-powered microsite...

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